酒店的床上为什么要放四个枕头
<section data-pm-slice="0 0 []" style="margin-left: 0;margin-right: 0;" data-mpa-action-id="mk0vznl71k9p"><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr3014j9"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">出门在外，推开酒店房门，疲惫的目光总会第一时间落在那张宽大、洁白、铺陈得无可挑剔的床上。而最引人注目的，往往是床头那组摆放整齐、蓬松饱满的枕头，不多不少，总是四个。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30rhm"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这个场景如此标准，以至于我们习以为常。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr308n4"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">但仔细想一想，其实有点奇怪。就算是两个人入住，正常情况下也只需要两个枕头。那多出来的两个，究竟是给谁准备的？</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301p1a"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">最容易想到的解释，是众口难调。有人习惯睡高枕，有人喜欢低枕，有人要软一点，有人要硬一点。酒店多准备几个，显得贴心，也方便你自己调整。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301k8t"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这两年还有一种说法开始流行，仰卧时垫在膝盖下缓解腰椎压力，侧卧时夹在腿间平衡骨盆。这又为这些多余的枕头赋予了新功能。</span></span></p><section style="color: rgba(0, 0, 0, 0.9);font-size: 17px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;line-height: 1.75em;letter-spacing: 0.034em;font-style: normal;font-weight: normal;margin: 24px 16px;padding: 0.5em;" nodeleaf="" data-mpa-action-id="mk0w0ehk1bla" data-pm-slice="0 0 []"></section><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301cwq"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这些理由听起来都很有道理，也确实是酒店服务的一部分。但在这些显而易见的功能性背后，真实的原因远没有这么简单。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301fpo"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这多出来的两个枕头，不仅仅是用来睡的。在酒店管理者的眼中，这四个枕头背后，其实藏着一套非常精密的商业心理学。它们的存在，从你推门而入的那一刻起，就在悄悄操控着你对这家酒店的潜意识评价。</span></span></p><h4 yne-bulb-block="heading" yne-bulb-level="4" data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: transparent;margin: 24px 16px;padding: 0px;outline: 0px;font-weight: 400;font-size: 16px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgba(0, 0, 0, 0.9);font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);line-height: 1.75em;visibility: visible;"><strong mpa-font-style="mio8v4e91ofb" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-family: mp-quote, PingFang SC, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: pre-wrap;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;color: rgb(84, 84, 84);font-weight: bold;letter-spacing: 1px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;letter-spacing: 0.544px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-variant-position: normal;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 14px;letter-spacing: normal;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 17px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 169, 0);visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span textstyle="" style="color: rgb(84, 84, 84);">01 </span></span></span></span></strong></span></strong></span><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;font-size: 17px;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 17px;color: rgb(84, 84, 84);font-weight: bold;letter-spacing: 1px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;font-size: 17px;white-space-collapse: preserve;text-align: left;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span textstyle="" style="color: rgb(84, 84, 84);"> </span></span></span></strong></span><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;font-size: 17px;text-align: left;white-space-collapse: preserve;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span textstyle="" style="color: rgb(84, 84, 84);font-weight: bold;"> </span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">营造一种“值回票价”的高级感</span></span></span></strong></span></span></strong></h4><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30xfl"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">首先，试想一下那个瞬间，当你推开房门，第一次踏入那个陌生空间时，你的大脑做出的第一个判断是什么？</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr30mq3" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">并不是这张床是否舒服，因为你还没躺下，在进门的起初几秒钟，</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">作为消费者，我们的生物本能驱使我们做出的第一个判断其实是：</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">这钱花得值不值？</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30o1l"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这是一种本能的价值评估。而在酒店的房间里，枕头的数量，往往就是那个最快、最廉价、也最直观的价值信号。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301xv7" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">如果一张床上只有两个枕头，平铺直叙地贴在床单上，不管你的床单洗得再白，它传递出的隐性信息仅仅是“够用就好”。</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这是招待所或者经济型快捷酒店的标准。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301xv7" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">但如果床上摆了四个枕头，堆得满满当当，它传递的信息瞬间就变了：</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">这里有余量、有照顾、有被认真对待的感觉。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr30bqw" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这里我们需要引入一个概念：</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">视觉丰盈度。</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">简单来说，就是物体在空间中呈现出的饱满程度。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr30bqw" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">人类的潜意识里更喜欢饱满的物体，</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">稀缺让人联想到贫穷与匮乏，过剩则代表着富足与奢华。</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">就像你去吃寿司，盘子虽大，但酱汁和配菜的摆盘一定极其讲究层次；去逛奢侈品店，橱窗里的展示一定不是单调的商品罗列，而是充满了布景的丰满感。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr3021e5" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">酒店也是如此。四个枕头营造出的那种蓬松、堆叠的视觉效果，就是在制造一种物资过剩的错觉。你还没躺下，光是看着那堆高耸的枕头，你的大脑已经被说服了一半：</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">嗯，这个地方看起来很高级，资源很充足，我的房费没白花。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30103i"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">这种过剩的供给，恰恰就是高级感的来源。</span></span></p><h4 yne-bulb-block="heading" yne-bulb-level="4" data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: transparent;margin: 24px 16px;padding: 0px;outline: 0px;font-weight: 400;font-size: 16px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgba(0, 0, 0, 0.9);font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);line-height: 1.75em;visibility: visible;"><strong mpa-font-style="mio8v4e91ofb" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-family: mp-quote, PingFang SC, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: pre-wrap;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;color: rgb(84, 84, 84);font-weight: bold;letter-spacing: 1px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;letter-spacing: 0.544px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-variant-position: normal;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 14px;letter-spacing: normal;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 17px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 169, 0);visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span textstyle="" style="color: rgb(84, 84, 84);">02 </span></span></span></span></strong></span></strong></span><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;font-size: 17px;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 17px;color: rgb(84, 84, 84);font-weight: bold;letter-spacing: 1px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;font-size: 17px;white-space-collapse: preserve;text-align: left;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span textstyle="" style="color: rgb(84, 84, 84);"> </span></span></span></strong></span><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;font-size: 17px;text-align: left;white-space-collapse: preserve;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span textstyle="" style="color: rgb(84, 84, 84);font-weight: bold;"> </span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">把睡眠控制权还给你</span></span></span></strong></span></span></strong></h4><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30j9b"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">人在陌生环境里，其实是很没有安全感的。你离开了熟悉的床、熟悉的枕头、熟悉的光线和气味，一切都变得不可控。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301eqy"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这个时候，</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">人最容易产生的不满，并不是这里不够好，而是我没办法让它变好。</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">酒店真正害怕的，也正是这一点。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr3034z"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">试想一下，如果床上只有一个枕头，不管它标榜自己是高科技记忆棉还是匈牙利鹅绒，只要它的高度或硬度不符合你的习惯，你就只能忍着，只能被动接受，相当于你的命运被酒店安排了。</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">一旦体验不好，这种无力感会瞬间转化为对酒店的愤怒。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr3014s1" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">但如果有四个枕头，游戏规则就彻底变了。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301apz" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">多出来的枕头，给了你一种可编辑、可选择的权利。</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">嫌低？你可以叠起来睡；腰酸？你可以垫在腰下睡；侧卧不适？你可以夹在两腿之间睡；甚至，你完全可以把看不顺眼的那个扔到地毯上。这就应了那句老话：</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">我可以不用，但你不能没有。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30c2s"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这种看似冗余的设计，让你瞬间从一个接受者，变成了一个决策者。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301fra" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">心理学告诉我们，</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">人在拥有选择权的时候，对结果的满意度会自动放大。</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;"> 这一刻，不再是酒店强迫你睡这只枕头，而是</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">你自己选了</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">一个最舒服的姿势。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301cay"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这种我的睡眠我做主的掌控感，才是让你在陌生房间里卸下防备、感到舒服的根本原因。</span></span></p><h4 yne-bulb-block="heading" yne-bulb-level="4" data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: transparent;margin: 24px 16px;padding: 0px;outline: 0px;font-weight: 400;font-size: 16px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgba(0, 0, 0, 0.9);font-family: PingFang SC, system-ui, -apple-system, system-ui, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);line-height: 1.75em;visibility: visible;"><strong mpa-font-style="mio8v4e91ofb" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-family: mp-quote, PingFang SC, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;visibility: visible;"><span data-pm-slice="0 0 []" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 15px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: pre-wrap;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;color: rgb(84, 84, 84);font-weight: bold;letter-spacing: 1px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;letter-spacing: 0.544px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-variant-numeric: normal;font-variant-east-asian: normal;font-variant-alternates: normal;font-variant-position: normal;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 14px;letter-spacing: normal;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 17px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 169, 0);visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span textstyle="" style="color: rgb(84, 84, 84);">03 </span></span></span></span></strong></span></strong></span><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;font-size: 17px;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-size: 17px;color: rgb(84, 84, 84);font-weight: bold;letter-spacing: 1px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;font-size: 17px;white-space-collapse: preserve;text-align: left;visibility: visible;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span textstyle="" style="color: rgb(84, 84, 84);"> </span></span></span></strong></span><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-weight: bold;background-color: rgb(255, 255, 255);color: rgb(84, 84, 84);letter-spacing: 1px;font-size: 17px;text-align: left;white-space-collapse: preserve;visibility: visible;"><span leaf="" style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible;"><span textstyle="" style="color: rgb(84, 84, 84);font-weight: bold;"> </span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">成本最低的投诉拦截器</span></span></span></strong></span></span></strong></h4><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr3019xl" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">前两点是在谈体验， 最后一点，我们来谈谈</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">现实</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">。这四个枕头背后，藏着酒店精明的商业算计。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr30ynw" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">在酒店行业的投诉数据里，枕头不舒服的排名，常年仅次于房间不干净。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr30ynw" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">每个人的颈椎都是极其挑剔的，有人是“钢铁颈椎”非硬枕不可，有人是“豌豆公主”非软枕不睡。</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">与其花大价钱去研发一种号称适合全人类的完美枕头，不如直接</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">多扔给你两个选择</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">。这四个枕头，是成本最低的投诉拦截器。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30c8z"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">因为人有一个很有意思的心理归因机制。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301mlv" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">如果是酒店只给了一个枕头，第二天睡醒脖子疼，你会理直气壮地骂：“什么破酒店，枕头这么难睡！”</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301mlv" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">但如果酒店给了你四个枕头，你自己挑了一个睡，结果第二天脖子疼，你大概率会想：“哎，昨晚我是不是选错枕头了？应该睡那个硬点的好了。”</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301fq2" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">看懂了吗？当你做出了选择，你就不容易怪罪别人。自主选择的过程，无形中让客人分担了结果不完美的责任。</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><br/></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span mpa-font-style="mk0vzr301fq2" style="font-size: 15px;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">酒店通过增加两个枕套和枕芯的洗涤成本，换来的是投诉率的显著下降和客人容错率的显著提升。</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这笔账，</span></span><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">酒店算得比谁都精。</span></span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301iac"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">酒店的四个枕头，看起来只是床头多出来的两团棉花。但它真正改变的，从来不是你的睡姿，而是你对这间房的态度。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30snk"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">你会发现，当你一走进房间就觉得它为你准备过，你的挑剔会变少，你的宽容会变多，你对价格的敏感度会降低，你对细节的容忍度会上升。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr30snk"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">你开始觉得这是一种被认真对待的感觉。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301kcu"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">这也是为什么，真正厉害的商业设计，很少靠堆功能，而是靠制造心理上的余量。不是给你更多东西，而是</span><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);font-weight: bold;">给你一种“你不用将就”的确认。</span></span></p><p style="margin: 24px 16px;line-height: 1.75em;"><span leaf="" style="color: rgba(0, 0, 0, 0.9);font-size: 15px;font-family: mp-quote, PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;font-style: normal;font-weight: normal;" mpa-font-style="mk0vzr301193"><span textstyle="" style="letter-spacing: 1px;color: rgb(84, 84, 84);">四个枕头，是酒店用最低的成本，买到的一种信任感。某种意义上，这也是这个时代很多好生意真正的底层逻辑不是把产品做得越来越复杂，而是让人越来越不想挑你的毛病。</span></span></p></section><p><br/></p><section class="channels_iframe_wrp" nodeleaf=""><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe videosnap_video_iframe" data-pluginname="mpvideosnap" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqz30yW4ib02lyXrwRpBuv4SibO2tkYun8QVJ3PrE1cFzzyiacYgsDDd9Cua8XxibfRL0rRZLiazIbsL8mFDYSZWaCL5AQ&token=cztXnd9GyrFKZ0nIIzZ6zqWvC26q4eTA2L1wdF8SY8MNOFDOE8OptLlw7c3v1Spkhz2YtRiblsRbXibk52s1kPPcFPqHtibTaxgG4ZhXuIVra7C5577LNjBubvNMm60bGu3UGA9JKhDsEibCice4UpRoj3m53oyxjvujfVibicbtNdSqYAXIkoIB4DWB2Wlcl2Z6j5XmE0WWsRnv4HxcfrOEGlyUWsfvYtxUyVE4FFIBypyJZQ&hy=SH&idx=1&m=&scene=2&uzid=1&wxampicformat=503&picformat=200" data-headimgurl="http://wx.qlogo.cn/finderhead/Q3auHgzwzM4n68zGmd3pt8wz795XhAfcUxUwIkUqzZ6S8NpWxN1bgQ/0" data-username="v2_060000231003b20faec8c4e78a1ec7dccd05ed37b07705e537ace026580043c69dcaeb905ef1@finder" data-nickname="寻空的营销启示录" data-desc="AI 时代的4P 理论" data-nonceid="13760971372863042016" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/auth_icon_level1_ba9f2ea346de48a3ae0428273fc48117.png" data-width="1080" data-height="1440" data-type="video" data-id="export/UzFfAgtgekIEAQAAAAAA2nwZJJ_ApAAAAAstQy6ubaLX4KHWvLEZgBPE6KNUT1A1foeOzNPgMIv4zx4lGXcGbAUmuS7Y6nm1"></mp-common-videosnap></section><p><br/></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><p style="color:#999;font-size:.8em;margin-top:1em">转载声明：本文转载自微信公众平台 《酒店的床上为什么要放四个枕头》</p><p><br/></p><link rel="stylesheet" href="//www.yndxs.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_f77" id="wcn_editor_css"/>
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